Our Sources
Ākina.AI draws on internationally recognised workforce research, New Zealand-specific labour market data, and established frameworks for human wellbeing and AI literacy. Every source is publicly available — we link directly so you can read further and make your own judgement.
The thinking behind this tool
Ākina.AI is shaped by more than data. Three sources in particular have defined its philosophy — not just its analysis.
Te Whare Tapa Whā — developed by Sir Mason Durie in 1984 — grounds the tool's whole-person approach. Being AI ready is not just about professional skills. It is about being well across four dimensions: physical health, mental and emotional health, spiritual health and identity, and family and community. A person strong in all four will navigate disruption better than one who is technically skilled but depleted in the other three.
Vivienne Ming's research on cognitive atrophy shapes the tool's insistence on human-first thinking. Her work shows that people who offload cognitive work to AI tools get better outputs but worse understanding — their own thinking capacity atrophies over time. This is the neuroscience behind why Ākina.AI consistently says: do the thinking yourself first, then use AI to improve it. For knowledge workers — policy analysts, lawyers, teachers, researchers, health professionals — this is not optional. The human who can think, question, and oversee AI is more valuable than the one who can only use it.
Phil Kupenga's lived experience — moving communities through digital disruption in Tairāwhiti, founding the Tairāwhiti Tech Talent Incubator, and nearly 20 years working at the intersection of technology and people — provides the human philosophy at the centre of this tool. Feel it. Reframe it. Do it.
O*NET 27.3 — Occupational Data
US Department of Labor
The world's most comprehensive occupational database. Covers 900+ job types, breaking each into specific tasks, skills, and automation risk scores. The global standard for workforce analysis.
Future of Jobs Report 2025
World Economic Forum
Surveys 1,000+ of the world's largest employers on how AI is reshaping their workforce. Produces role-level forecasts on which jobs grow, which shrink, and which skills become critical.
NZ Labour Market Insights
Ministry of Business, Innovation and Employment (MBIE)
New Zealand's primary source of employment trends, occupation outlooks, and regional labour market data. Ensures Ākina.AI's analysis reflects the NZ context, not just overseas conditions.
The Future of Work
McKinsey Global Institute
Detailed analysis of automation potential by task type. Breaks work into individual activities and assesses how much of each can be automated — the foundation for Ākina.AI's time savings estimates.
Career Profiles and Employment Outlooks
Careers NZ / Tātai Aho Rau
The NZ government's official career guidance service. Provides NZ-specific job profiles, salary ranges, and employment outlooks for hundreds of roles across Aotearoa.
Labour Market Statistics
Stats NZ — Tatauranga Aotearoa
New Zealand's official government statistics agency. The most authoritative source of NZ employment data — workforce composition, industry trends, and regional breakdowns.
Employment Outlook
OECD
New Zealand is an OECD member, so NZ-specific data is included in this annual cross-country workforce analysis — covering automation risk, skills gaps, and the future of work across 38 nations.
Robot-Proof: When Machines Have All the Answers, Build Better People
Vivienne Ming — Theoretical Neuroscientist (2026)
One of the most important books on AI and human capability published in 2026. Ming's research shows that when people offload thinking to AI tools, their own cognitive capacity atrophies over time — people who used AI coding tools produced better outputs but developed worse understanding of what they were building. Her core finding shapes how Ākina.AI approaches the question of AI use: the goal is not to avoid AI, but to use it in ways that build human capability rather than replace it. This is the neuroscience behind why Ākina.AI consistently says — do the thinking yourself first, then use AI to improve it. It also directly informs the tool's guidance on knowledge work roles: policy writers, lawyers, researchers, teachers, and health professionals should always draft first and use AI to stress-test and improve — never to originate. The human who can think, question, and oversee AI is more valuable than the one who can only use it.
Te Whare Tapa Whā
Sir Mason Durie (1984)
The foundational Māori health and wellbeing framework that underpins the whole-person philosophy of Ākina.AI. The four dimensions — taha tinana (physical health and body), taha hinengaro (mental and emotional health), taha wairua (spiritual health, identity, and purpose), and taha whānau (family and community health) — inform how this tool thinks about what it means to be ready for an AI-changed world. Being AI ready is not just about knowing the right tools or having the right qualifications. It is about being well across all four dimensions. A person who is physically active, mentally sharp, clear about who they are, and genuinely connected to community will navigate disruption better than one who is technically skilled but depleted in the other three areas. This framework also grounds the tool's emphasis on identity — knowing who you are and where you come from is not soft preparation. It is professional infrastructure.
Youth Mental Health
Ministry of Health NZ
New Zealand's authoritative data on young people's mental health and wellbeing. Informs Ākina.AI's guidance to students and parents about screen time, mental wellness, and the importance of physical activity and offline time as cognitive and emotional performance strategies — not just lifestyle suggestions.
AI Competency Framework for Students
UNESCO
The international framework for AI literacy, including critical thinking about AI outputs. Informs Ākina.AI's consistent emphasis on questioning what AI produces — asking who made this, why, what is missing, and what do I actually think — as one of the most important skills for anyone working alongside AI tools.
About Te Amokura Consultants
Te Amokura is an Indigenous Business Change Group based in Aotearoa New Zealand. We work with organisations navigating complex change — including the transition to AI. Ākina.AI is a Te Amokura initiative, built to give every worker in Aotearoa honest, practical guidance about what AI means for their mahi.
A note on limitations: Ākina.AI uses these sources to generate role-specific analysis, but outputs are indicative rather than definitive. Automation potential varies by employer, industry, and region. This tool is designed to help you think — not to make decisions for you. Always apply your own judgement.